8.10.2014

DeCrescente Distributing Company introduces Saratoga Courage Distillery to its wine and spirits portfolio



DeCrescente Distributing Company 

DeCrescente Distributing Company is proud to announce the addition of Saratoga Courage Distillery to its diverse wine and spirits portfolio. Saratoga Courage will join the growing list of select spirits and high-end liquors that DeCrescente distributes.

The 65-year-old, family-owned and operated DeCrescente Distributing Company serves a distribution territory including 11 counties spanning 7,500 square miles in eastern New York. Employing more than 375 employees, the firm warehouses, sells, delivers and merchandises more than 10 million cases of beverage products annually, including beer, wine, spirits and soft drinks, to more than 3,000 customers.

Based in Greenfield Center, Saratoga Courage Distillery was launched in January 2014 as the dream of founder Serge Shishik and his wife, Holly. Their impressive first spirit, Pick Six Vodka, is cleverly named after the exotic horse wager and the fact that the vodka is distilled six times, a process that results in its superior taste. The vodka is made from natural spring water tapped in Greenfield Center, and the materials from label to bottle have been sourced from local suppliers.

"We are very excited about the addition of Saratoga Courage Distillery to our portfolio," said Frank Crisafulli, director of wine and spirits at DeCrescente Distributing Company. "Pick Six, with its horse-racing label, hometown connections and high-end appeal will fit in perfectly this summer in Saratoga.”
The brand's iconic label was even created locally, having been designed by Rich Gabriel, a well-known thoroughbred and horse-racing artist based in Saratoga.

The distillery building on Wilton Road in Greenfield Center was also constructed using mainly local resources and was funded by a loan from the Greenfield Center Business Development Program. All the manufacturing and packaging is done at this distillery, using environmentally friendly practices and techniques.

"Everything from the blending, filtering, bottling and labeling is done in-house," Shishik said. "That's part of the beauty of it.”

This fall, Saratoga Courage will launch a new line of moonshine called Devil's Den, named after the Palmerton Mountains in Greenfield Center. The moonshine will come in two flavors, Apple Pie and Strawberry Jam.

Join Saratoga Courage at its official launch party June 20 at Tinney's Tavern on Lake Desolation.
 

For more information, visit its Facebook page at www.Facebook.com/SaratogaCourageDistillery.


--Jennie


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