8.13.2014

Saratoga Chips now feature Himalayan pink salt




Saratoga Chips, America’s first kettle chip, originally introduced in 1853, continues its commitment to providing healthy, all-natural snacks. The company is raising the bar on snack foods and offers an innovative approach to sourcing, selection and flavoring.  
 
Now all six Saratoga Chips flavors will be made using Mountain Pure Himalayan pink salt, a mineral- and energy-rich iron alternative to traditional salt. 

This is an industry first and reflects consumer demand for premium ingredients in snack foods. The firm, which was bought in 2013, is an example of the industry leadership a local company is bringing to the Northeast. 

Gourmet artisans with a commitment to taste create Saratoga Chips hand-cooked kettle chips. The all-natural chip is made with simple ingredients and is certified Non-Genetically Modified Organism Project-Verified, non-allergenic and gluten-free. 

The snack was reintroduced in 2009 as the Moon Brand Original Saratoga Chips. In 2013, the company was bought by new owners who announced a new look and new flavors, and have strategic growth plans for the future of Saratoga Chips. 

The addition of Himalayan pink salt to Saratoga Chips provides 84 beneficial minerals including calcium, magnesium and potassium.  The salt enhances the taste of all flavors of The Original Saratoga Chips – America’s First Kettle Chip.  Finally, the salt delivers purity because the salt is protected in veins of the Himalayans, untouched by pollutants and impurities for more than 250 million years. To maintain this purity, Saratoga Chips works with certified eco-friendly sources that extract and grind the pink salt. 

Offering Himalayan pink salt is a natural evolution for a community-centric company. Saratoga Chips brings customers a snacking experience that is gluten-free, trans-fat-free, allergen-free and preservative-free. The chips are also 100 percent all-natural, cholesterol-free, Non-Genetically Modified Organism Project-Verified and certified kosher. 

Himalayan salt, as described by Dr. Mehmet Oz in a press release, differs from table salt in that it is pure. He says the special salt is all-natural, with no contaminants, no anticaking agent and no pollutants.

“Because Himalayan salt has potassium, it can reduce blood pressure,” he said.

These minerals are commonly known to create an electrolyte balance in the body, increase hydration and balance pH levels. Some cultures use Himalayan salt as a natural medicine and therapeutic cure, as it’s credited with detoxifying the body and transferring the toxins from healthy cells into the bloodstream and out of the system.
 
“We know people love our chips, but are also concerned about their health,” said Jim Schneider, president and managing partner of Saratoga Chips. “By switching to Mountain Pure pink Himalayan salt in all our flavors, you can satisfy your craving for the great taste of Saratoga Chips and enjoy the health benefits that Himalayan salt provides. 

“Saratoga Chips is committed to bringing our customers an amazing snack experience. We will continue be creative in our flavor assortment and innovative with our selection of all-natural ingredients to deliver a superior product. Saratoga Chips is excited for people to savor our Mountain Pure Himalayan salt chips with family and friends this summer, and enjoy our chips as a new tradition for years to come.” 

Customers can find Saratoga Chips throughout the Northeast and at select retailers such as Walmart, Hannaford, Price Chopper, Fresh Market, Tops Markets and Whole Foods. See www.originalsaratogachips.com.


--Jennie

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