Recognizing that exporting is becoming the fastest-growing
market segment in today’s manufacturing economy, the Center for Economic Growth
(CEG) is offering a program, ExporTech, that leads firms through the process of
embedding an export acceleration system. Merging strategy with results, ExporTech
prepares small or medium-sized companies for global-market growth.
Michael Stone, founder and president of Stone and
Associates, will facilitate the spring 2013 ExporTech. A team of export experts
will help participating company executives move quickly beyond planning into
actual profitable export sales. The program is aimed at both new-to-export
companies and those that have done some exporting, but have not fully exploited
global opportunities.
“You can’t put a price on the value of this
program,” said Barbara Biller, president of intelliTech. “The contacts, resources,
and knowledge I gained saved us tons of time and tens of thousands of dollars.”
CEG is one of 10 Regional Technology Development
Centers (RTDCs) in New York State. The
organization fosters economic growth throughout the 11-county Capital Region,
as well as in a significant portion of the Tech
Valley corridor. As an
independent not-for-profit group, CEG works with diverse members and partners
to advance the ability of the region and its assets to succeed in the global
marketplace. In addition to New York State Office of
Science, Technology and Academic Research funding, CEG is supported by
its dedicated members, the National Institute of Standards and Technology Manufacturing
Extension Partnership (NIST MEP), and National Grid.
Many companies are turning internationally to
offset declines in domestic sales, according to CEG. ExporTech helps teams
build a robust export plan within three months, providing resources that help firms
move rapidly to market, leads, sales and payment. The program teaches international
strategies and success factors based on real-world company research.
Customized to the specific learning needs of
participants, each workshop is limited to six
to eight participating companies to provide sufficient time and
attention to each company’s particular challenges. The companies meet for three
one-day sessions over a three-month period, and in between sessions,
participants work on developing their export plans.
“As Tech
Valley’s New York State RTDC and NIST MEP center, CEG is pleased to
continue to help Capital Region manufacturers build successful export
strategies by bringing ExporTech to the region,” said Jeffrey Lawrence, CEG’s executive
vice president of technology. “ExporTech is measured for impact and
outcome, as are all MEP programs, and recently, the average increase in sales
for program participants in North Carolina
was $750,000, and Wisconsin was
about $900,000. We are looking forward to helping Capital Region
manufacturers pursue similar growth metrics.”
Companies that have gone through the ExporTech
program report significant impacts to their bottom lines. The program
saves the average company more than 120 hours of labor by navigating the firm
through the international growth process. All these sales increases and
cost savings yield an impressive return on investment for participating
companies. The estimated average gain in operating margin is 10 times the
typical investment of staff labor time and program fees.
FedEx has been a partner at the national level for
several years and once again has committed to sponsoring the ExporTech program,
including an offer of support to help qualified participating companies execute
their strategy once ExporTech is completed, based on the FedEx/U.S. Commercial
Service alliance. This support may include funding Gold Key services,
in-country market research, International Buyer Programs or other appropriate
services.
For more information, including location, dates, cost
and an application for the program, contact Louise Aitcheson CEG’s director of
business development.
“This is a proven program with a track record at
450 companies in 25 states,” she said. “The program’s small workshop size and
customized format focuses on merging strategy with results. Throughout the
program, local experts knowledgeable in all aspects of exporting are brought in
to provide information and guidance. ExporTech’s customized agenda and small
group discussion format ensure that companies learn strategies that
specifically apply to their business. In the final work session, a panel of
experienced international businesspeople reviews and provides feedback on each
participating firm’s export growth plan.”
Bill Burwell of the U.S. Commercial Service in Baltimore
said, “ExporTech is a faster way to get new-to-export successes. Some 20
percent to 30 percent of participants generate measurable results quickly,
compared to the 12 months it typically takes for companies with which we work.”
--Jennie