Since 2010, Ilissa Goman has run her baby business, Binx, from her home. Now she’s opened a space for retail and classes at 74 Beekman St., calling the store a baby-planning service and retail store for all maternity and baby needs. The shop’s slogan is “From plus sign to potty training,” and the store is a resource for all kinds of families, from pregnancy through raising toddlers.

 

Goman sells various baby gear, including clothes and toys, and offers such services as breast pump rentals and sleep consulting.

 

“It’s great to have our own space, and be able to hold classes and story time for children,” Goman said.

 

She called her business neighborhood of Beekman Street an up-and-coming area with good neighbors.

 

“Our store is one of a kind,” she concluded. “There’s nothing like us in the area.”

 

 

--Jennie