All-occasion hats for everyone
Hat sationa!, whose latest home was at the
Saratoga Race Course, is moving into the 1,200-square-foot space at 510
Broadway, recently vacated by Elizabeth’s
Table. Hat company owner Joyce Locks is excited about this next location.
“First, I ran the business out of my home; then
when it took off, I moved it to the racetrack,” Locks said. “It grew and grew,
and then I knew we needed to grow some roots. So I started the store.”
Locks’s hats are made by various companies, available
in styles for men, women and children. She stocks every possible type of
headgear, from fascinators to newsboys.
“There is something for everyone, at a wide
variety of price points,” she said. “We have hats for $50 and hats for $500. If
you know your price point, we’ll steer you in the right direction and help you
complete your outfit.”
Her store will have one room just for
one-of-a-kind hats, which Locks adorns herself to suit each client. She also sells
various types of gloves and high-end costume jewelry.
Renovating a restaurant into a boutique is challenging,
she said, almost like starting a construction project from scratch.
“The landlord took out the food bar in the middle
of the space, and we are doing everything else,” Locks explained. “We’re
replacing the floor, for example.”
She hopes to open the new store around March 13,
in time for Easter hats. She won’t sell online, however.
“I think customers need to try on hats, and you
can’t do that online,” she said. “When people come into the shop, they will
have a unique feeling looking at all the choices around them.”
--Jennie
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