Lizzie Sorensen’s Hip Hello, a 12-year-old business development firm, has revamped and opened a studio space at 12 Lake Ave. above Rockabella Boutique.

Working with landlords Dan and Mary Conboy, Sorensen was able to style her new 400-square-foot studio to her liking with sleek hard woods, gallery white walls and installations of her portfolio along one large wall.

“The space feels like home for both myself and clients,” Sorensen said. “Clients can sit down inside my brain here, and we can get right to work on their own creative angles to help them grow their brands."

Since she acquired the space in mid-September and renovated it, two additional creative firms have moved in. Landlord Mary Conboy said 10-12 Lake Ave. is becoming quite the artistic space. Sorensen, who grew up in Saratoga Springs and Niskayuna, is proud to call 12 Lake home. 

After 10 years of meeting clients in a coffee shop or bringing them into her own home office, it made sense to Sorensen to expand and have a street presence as well as a comfortable space for confidential consultations. It is important to Hip Hello to offer a safe environment in which to share ideas, as many of Sorensen’s clients come to her looking to launch a patented or pending-trademark product.

"Being seen out with me at a local cafe usually means that you're on the verge of something you may not want the rest of the town to know about just yet!" she said.

Hip Hello designs Web sites, social media campaigns and branding packages, as well as specializing in event management and public relations. The company was founded as Lizzie Sorensen Brand Management in 2001. Call 428-0921 or visit www.hiphello.com for more information.



--Jennie