The Pink Paddock's hot pink storefront will be moving down the street in December, a sign outside the shop says.

At the boutique's future new home at 358 Broadway in the Granite Palace, Lilly Pulitzer fanatics shoppers will find more fitting rooms and about three times the space.

Employee Emily Carnevale tells me the move will enable the store to become a Lilly Pulitzer Via Shop, meaning it will stock a bigger variety of the brightly hued designer dresses, skorts and tees branded by the New York socialite who popularized the "preppy" look in the 50s and 60s.

Currently, the store offers select clothing and accessories for women and children. It opened at 380 Broadway in 2005 and is owned by Kimberly Burton and Steve Snyder.

For more information, call the store at 587-4344.