Passing the peeler

Dan Bell has been prepping roots to make horseradish for the last 13 years, and he thinks it’s time he passed the peeler.

That’s why he’s selling Whalen’s Horseradish Products, a specialty food company he runs out of his home in Ballston Spa that has expanded into a full-time operation in the last decade.

“I think now’s the time, because I’ve got more work than I can handle,” said Bell, who is retired from the National Guard. “It’s gotten to be more than just a one-man business.”

Whalen’s Horseradish has been around since 1925 and is known for hand-prepared, coarse-ground horseradish made from roots grown in Mississippi. Products such as horseradish sauces, cheese spreads and mustard are distributed to a national customer base mainly through Bell’s established craft show circuit as well as via Web, mail and phone orders.

He also distributes horseradish products to about 11 specialty shops in the region, from Cooperstown to Glens Falls to Amsterdam.

Bell said the business is perfect for an entrepreneur or a retired couple willing to take the momentum he’s already created to the next level, by hiring staff and continuing the company’s growth. A local buyer would be ideal, Bell said, because they could keep the company’s current phone number and post office box.

“There’s a lot of advantages if somebody locally were interested,” he said, adding, “I wouldn’t mind working for them a day or two a week.”

The business itself is for sale for $90,000, which includes an established craft show schedule, a refrigerated trailer used to sell products out of at the craft shows, customer lists, recipes, a Web site and customer relations. An additional $30,000 worth of equipment is also available.

Contact Bell at 587-6404.


Blogger Stan Hudy said...

Oh man!
I have known the Bell family for a number of years and am a HUGE fan of their products.

I enjoy their horseradish and mustards here at home and their horseradish pickles are a favorite among my family at Christmas time back in the Binghamton area.

I too hope the business can stay locally. Best to the Bells.

Monday, November 02, 2009 11:30:00 PM 

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