ALBANY – Brianne Noonan, president of the 31-year-old family-owned direct mail and digital print business located in Albany, The Mailworks, has launched Pretty Polite, an online print boutique, focused on providing quality custom printing for customers as they celebrate the special moments in their lives. From wedding invitations to birth announcements and holiday cards, Pretty Polite will help clients visually tell their story by creating a timeless piece that’s fully customizable and delivered to the customer’s doorstep.
Pretty Polite will leverage the heritage and resources of The Mailworks’ 80,000-square-foot production facility and staff, but will focus on the more intimate and personal part of the printing process as a dedicated partner to customers as they choose the high end print that will represent the important moments in their life.
“We are thrilled to finally have a business model where we can work directly with people in addition to the many businesses we serve,” said Brianne Noonan, founder, Pretty Polite (@pretty_polite). “The Mailworks experience gives us the functional expertise, but Pretty Polite’s sweet spot is the emotional side of the process. It is exciting to be able to share our passion for printing to help customers tell their story in a customized and beautiful way. This type of work is very rewarding.”
Under Noonan’s leadership, The Mailworks and its subsidiaries experienced 30-percent growth and generated a combined $20 million in revenue last year. Pretty Polite is the next venture for the parent company and attempt to create a business-to-consumer product line to further diversify the company’s portfolio.
The web-based company provides various trim, color, paper, and envelope options for customers to explore, create, preview, and send without the typical upcharges that other online invitation companies add on. With Pretty Polite, shoppers can also try a personalized sample before they commit to a full order for a mere $7.00. And for a very limited time, Pretty Polite will offer customers fifty-percent off their entire order in exchange for providing feedback about their overall experience. As a new business, the company wants to ensure not only high-quality products, but an outstanding user experience overall. Pretty Polite’s inventory will change and expand seasonally.
“In today’s digital age and busy, on-the-go lifestyles, there is no greater enjoyment than receiving a sophisticated custom print in the mail that enhances special life events,” said Brianne Noonan, founder, Pretty Polite. “We wanted to provide an environment for our customers to create uniquely beautiful prints with easy-to-use design tools for one simple all-inclusive price.”
In addition to the limited time offer, Pretty Polite is celebrating its launch by awarding three lucky brides-to-be with $250 each to be applied toward any wedding prints now through November 6, 2015. For contest details, visit Pretty Polite Print on Facebook.
About Pretty Polite Print Boutique:
Founded in 2015, Pretty Polite is an online print boutique, backed by a team of print enthusiasts who work hard to make its customers look good on paper. Their high-quality prints can be easily personalized through their online tools and are available at simple, all-inclusive prices. Pretty Polite allows customers to create beautiful custom prints that enhance life’s special events. Please visit www.prettypolite.com
About The Mailworks:
The Mailworks has provided direct mail solutions to national companies and New York businesses since 1984. Processing over 100 million pieces of direct mail per year, The Mailworks has a proven track record of meeting deadlines and exceeding expectations. Its mission is to deliver direct mail projects on time and within budget.