COLONIE  – Rueckert Advertising and Public Relations, Inc. announces that Edward Parham, formerly director of public relations, has been promoted to vice president of public relations.

In his new position, the Clifton Park resident will continue to advise agency clients on all public relations matters, including counseling, targeted communications activities, crisis management, and special event work. 

“Ed’s strategic and creative expertise have proven invaluable to the company,” said Rueckert Advertising Vice President Chris Rueckert, adding that he has embraced the evolving role of practitioner, allowing his clients to remain competitive in an increasingly technological and interactive world. “Ed is the utmost professional in the truest sense of the word, and our clients immediately recognize the tremendous value he brings to each project. I am happy to announce his well-deserved promotion.”

With more than 20 years of experience in the PR industry, the England native has a track record of developing innovative marketing and PR strategies for clients in an array of industry sectors and for some of the region’s most recognized sports and non-profit events, including the annual Freihofer’s Run for Women 5K, Troy Turkey Trot and American Diabetes Association’s Saratoga Tour de Cure cycling event. 

Prior to his tenure at Rueckert Advertising, Parham served as director of community relations for the American Lung Association of Central New York. Before that, he was director of public relations for Major League Soccer’s bid committee in Boston, and assistant press officer for World Cup USA 1994/Boston venue, where he provided media relations support for hundreds of international media outlets. Parham began his career as a newspaper reporter before serving as staff writer at The College of St. Rose. 

Parham’s work has been recognized on numerous occasions by the Public Relations Society of America (Capital Region Chapter) and the American Marketing Association (Capital Region Chapter).  In 2013 he was recognized with the 2013 Outstanding Practitioner Award from the Public Relations Society of America (Capital Region Chapter).

He is a graduate of St. Lawrence University and holds a master’s degree in mass communication from Boston University. 

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Founded in 1991, Rueckert Advertising & Public Relations, Inc. (www.rueckertadvertising.com) is a full-service marketing communications firm with expertise in advertising, direct marketing and public relations.  The agency, named one of the Capital Region's top 30 "Great Places to Work" by The Business Review, provides results-driven marketing services to a range of energy, retail, manufacturing, finance, sports and healthcare clients.  For more information, visit rueckertadvertising.com.