2.26.2015

Adirondack Company Expands into Downtown Albany


Marketing Agency's New Satellite Office Part of Growth Strategy

ALBANY, NY … A Lake Placid-based, women-owned marketing agency has become the latest company to take advantage of the non-traditional office space – from executive suites for lease to membership-based shared workspace – that has become increasingly popular in Downtown.

The Downtown Albany Business Improvement District (BID) will welcome Adworkshop to 90 State Street Executive Suites with a ribbon cutting celebration on March 5, 2015 at 2:00 PM at 90 State Street, 7th floor. Albany Mayor Kathy M. Sheehan, BID executive director Georgette Steffens, and Adworkshop’s senior managing director Wendy Knight and senior director Darcy Norfolk are expected to speak. The media and public are invited to attend the event.

Adworkshop’s decision to open a satellite office in downtown Albany is part of a larger strategic move that also includes an additional satellite office in Manhattan. Specializing in areas like website design and development, digital marketing, and strategic consulting, the agency selected Albany as a base to build strong representation throughout their growing coverage area. Current clients, located across New York state and the Berkshires, include GORE Mountain, The Catskills Region, Health Research, Inc., and Destination Marketing Corporation for Otsego County.

Operating for nearly four decades, the expansion marks the employee-owned company’s first foray from a rural to urban setting. The move into Albany puts the company in close proximity to current and future clients, and a greater pool of workers skilled in digital marketing and creative design. Looking to increase its staff in the region, the agency is currently hiring for three positions.

“It sends a powerful message that companies like Adworkshop are expanding into this market,” says Mayor Sheehan. “As the reputation of Albany as a great place to work and live continues to grow, we are more able to attract and retain such world-class talent.”

“The Capital Region is a strategic location for us for several reasons,” says Knight. “The Albany office puts us closer to our state-wide clients, facilitating more face-to-face interaction and better service. It also gives us a base from which to grow our business in the Capital Region and throughout New York state, particularly within the health care, higher education, and tourism industries. Finally, an Albany office gives us greater flexibility in recruiting highly-skilled workers with innovative marketing experience and skills.”

By leasing office space at 90 State Street Executive Suites, Adworkshop is growing their footprint while making the expansion more cost-effective. “The executive suite option at 90 State Street gives us a foothold in the region with minimal investment, and the option of expanding our office space as we grow by adding additional clients and employees,” says Knight.

“Companies big and small continue to begin and expand in downtown Albany, and with everything from several thousand square feet to shared workspace, this District can fit the needs of any size business,” says Steffens. “In moving to 90 State Street, Adworkshop becomes one more company that not only recognizes the importance of being visible in this area, but also of the talented workforce and growth potential.”

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