Bow Tie Cinemas will manage Bonacio theater, elegantly
Next spring, some Saratogians will be able to walk to the movies, courtesy of Bonacio Construction’s building and Bow Tie Cinemas’ operation. Bow Tie promises the city a cinematic experience similar to fine dining, complete with a wine and beer bar in the lobby.
At
a press conference Tuesday morning, held in the empty former Price Chopper at 19 Railroad Place, company president
Sonny Bonacio presented the operator of his planned 11-screen theater.
Family-owned Bow Tie Cinemas will take charge of the complex, bringing their
slogan “Return style and elegance to the movie-going experience” to life in
Criterion Cinemas 11, as the Saratoga theater will be called.
“This
is the “before” picture—see it?” Bonacio said, gesturing at the concrete space
around him. “You need a lot of imagination.”
Displaying
renderings of the theater, Bow Tie owner Ben Moss helped the public visualize. He
described the complex’s 10 screens and one Bow Tie X-treme (BTX) auditorium.
The custom-built BTX theater will feature a giant 2,000-square-foot screen,
with 30,000 watts of digital sound.
“BTX
is our own exclusive brand of ultimate digital theater,” he said. “You are standing
in the future home of the Bow Tie Cinemas Criterion in Saratoga Springs.”
Other
features of the complex include oversize leather rocker seats; a party room for
birthday gatherings and other events; and snack food offerings such as chicken
fingers, French fries, and mozzarella sticks alongside the traditional popcorn
and candy. Bow Tie Cinemas Chief Operating Officer Joe Masher said only real
butter would be used on the popcorn.
Theater
auditoriums can be rented during non-business hours for meetings and school
events. No video games will be onsite.
“We
want to be a family-friendly theater, but not a teen hangout,” he said.
Criterion
will offer first-run Hollywood movies as well as
independent films, Masher said. A group of Bow Tie executives selects each movie.
Bow Tie also features a special event called Movies and Mimosas, which takes
place weekend mornings. Guests can come to the cinema, enjoy a mimosa, and
watch one of the old classics, such as “Casablanca” or “Gone with the
Wind.” During Halloween, special horror movies such as “Nosferatu” will be
shown.
“You
can see a classic film back on the big screen the way it was meant to be seen,”
he said.
Bow
Tie’s free Criterion Club Loyalty Rewards Program offers customers exclusive
rewards for being steadfast patrons, such as free concessions, movie tickets,
invitations to private events, and specialty-programming discounts.
The
four-generation Bow Tie Cinemas started in 1900 with nickelodeons and is the
oldest movie theater operator in the United States. The company also
operates Schenectady’s Movieland, which
opened in 2007, and 19 other locations for a total of 169 screens.
“We
are looking forward to many ticket sales soon,” Bonacio concluded.
And
for those movie-lovers who must drive to the Criterion, a new parking garage
stands at their service.
--Jennie
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