9.15.2015

Local coffee company rallies Capital Region support for TV ad contest


A small business known for producing the “World’s Strongest Coffee” is in a contest against some pretty impressive players, competing for air time during football’s biggest game.

Round Lake based Death Wish Coffee Company is one of 10 finalists in an online competition, sponsored by software company Intuit Quickbooks®, vying for a 30 second commercial spot, which will air on Sunday, Feb. 7, during the Super Bowl.

Owner and creator Mike Brown first came up with idea of Death Wish Coffee about 4 years ago while working in his coffee house, Saratoga Coffee Traders, in Saratoga Springs. Customers kept demanding the strongest coffee he had, motivating him to come up with a brew like no other. Through a special roasting process, a lot of experimentation and the perfect blend of beans, Brown and his staff believe they’ve officially created the world’s strongest coffee—and now they’re hoping to tell the
masses about it by winning this contest.

Brown said, “We’ve definitely got an amazing fan base already, and we’re so thankful, but obviously winning a chance to run a spot during sports’ biggest game would be the chance of a lifetime for our business.”

Death Wish Coffee fans are being asked to cast their votes daily and to spread the word as much as possible between now and November 3.

Voting happens here: www.smallbusinessbiggame.com  Look for Death Wish Coffee Company in the list of 10 finalists.

The Capital Region can also help Death Wish kick off a social media campaign using the hashtag #iwantmydeathwish.

Brown says he has high hopes that the passion of Death Wish’s dedicated drinkers will get them to the small screen for the Big Game.

“I think we’re ready for it. It’s time to take things to the next level.”

For more information visit www.deathwishcoffee.com

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