1.20.2015

Local Woman Builds a Thriving E-Commerce Business Using Social Media


Albany, NY  Local business owner Emina D. Sehovic announces the upcoming anniversary of her company, Tressmerize.  The one year anniversary will occur on Feb. 3. Though the business is based in the Capital District, Tressmerize is an e-commerce business and provides free shipping of products worldwide.
Tressmerize is a hair extension system that allows women to transform short, thin hair into long, thick hair in a matter of minutes. The product differs from other hair extension companies on the market because, while traditional extension sets typically only include clip-in pieces, Tressmerize kits include five clip-in pieces along with a handmade hair topper, a piece needed to conceal thinning or bald spots at the crown of the head, and for blending and creating the most natural look.  Tressmerize is also extremely affordable compared to other hair extension options.  Sehovics customers include women of all ages, though many turn to her products due to thinning hair from menopause or health conditions.  The product is also popular with brides.
Sehovic, who developed and created Tressmerize herself, reports that she has launched and grown her business using social media.  Using various social media sites, Ive been able to reach consumers across the country as well as internationally.  Ive also been able to forge partnerships with hairdressers outside my local area, which has helped to build the business as well, Sehovic explained.  My sales funnel comes primarily from YouTube, where I post instructional videos and tutorials on how to use the kit to achieve different looks.
Sehovic was recently featured on WNYTTodays Women segment with Elaine Houston, which detailed Sehovics need to shave her head following extreme damage from bleaching her hair.  She developed Tressmerize out of her own frustration in finding quality hair extensions to use as her hair grew out.  With a background in marketing, Sehovic previously owned her own marketing company and used her expertise to market the Tressmerize.  Her future plans for the company include weekly YouTube tutorials and increased partnerships with beauty professionals across the country.  For more information, visit www.tressmerize.com.

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