7.31.2014

What’s going on at the mall




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 Wilton Mall is a busy place these days. New stores are coming in, other businesses are expanding, the theater is popular and the lunch crowd is significant, thanks to Healthy Living Market and Café.

“We’re excited about the back-to-school season, with our new stores,” said Mike Shaffer, Wilton Mall property manager for the company Macerich.

Here’s a look at the new stores that have arrived:

Francesca’s, which features women’s apparel and accessories, opened in April.

Charlotte Russe opened in the mall’s Bon-Ton wing in July. This store offers trendy fashion in clothes, dresses, jeans, accessories, shoes and jewelry at affordable prices. Shop for the most popular summer trends.

Coming soon: 

Brooklyn Slice Italian Eatery will come to the food court in September.

Ulta Beauty will come in late November. This store offers accessories, beauty products, cosmetics and fragrances. The Wilton Mall locale will be the company’s first in the Capital Region.

  Moved to a new space in the mall:

Lily David Fine Jewelry moved to a larger space and did refurbishment.

Improved their stores:
Yankee Candle Co. has expanded and renovated its space.

Dick’s Sporting Goods underwent renovations.

All the businesses mentioned below, which are now moving to other space in the mall, will keep their current locations available until the new storefronts open.

Movers and shakers:

Valentino’s Salon is moving to the Sears wing, to open in early August.

Maurices is moving to the Bon Ton wing and plans to open August 1.

The Department of Motor Vehicles will also relocate to the Bon Ton wing, opening the week of August 11.

Victoria’s Secret is moving to the main wing of the mall and renovating its layout to the company’s latest store concept. The projected opening will be in late October.

“This store’s new space will be well-positioned with fresh concepts,” Shaffer said.

Things to see and do:

A healthier lifestyle may be prompting people to spend more time working out at Planet Fitness, and shopping and eating at Healthy Living. More shoppers spend lunchtime in the mall, and this crowd may spend money more freely.

“The mall is changing focus a bit,” said Alyssa Nappa, Macerich marketing manager. “Before, many stores were focused on young children, but now there are more shops for teen and adults.”

The mall’s Shopping and Dining Visitor Rewards program lets customers save money at participating retailers. See the Wilton Mall Guest Services between the food court and the center court fountain during mall hours.

Healthy Living offers demonstration and cooking classes, field trips and birthday parties. See www.healthylivingmarket.com/saratoga/learning-center.

Although Super Bounce and Glowgolf have left the mall, kids still have plenty to do. Bow Tie Cinemas’ eight-screen Wilton Mall theater is a state-of-the-art facility featuring one large-format screen. Movies for every age are shown.

Bow Tie Cinemas also offers its free summer series of Great Family Films. Movies such as “Rio 2” and “Mr. Peabody and Sherman” are shown on Tuesdays and Wednesdays at 10 a.m. through the end of August.

In the food court, the Wilton Mall Kids’ Club meets the third Saturday of every month. Activities, crafts and games are arranged around a theme such as Insects, and are planned to be both educational and fun. See www.wiltonmall.com/events for each month’s information.


--Jennie

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