7.25.2011

Gotbeer.com gives fans the chance to name a race at the Saratoga Race Course this summer

SARATOGA SPRINGS — I recently wrote a story about the latest digital extension of DeCrescente Distributing Co., gotbeer.com, a website devoted entirely to breweries, beers and bartenders in the Capital District.

Carmine DeCrescente III originally founded the website with his brother, Matt, back in 2003. But, as technology evolved the DeCrescente brothers saw a window of growth for the website. The site temporarily shut down in February and was unveiled last month, along with the new GotBeer mobile application at a DeCrescente Distributing Co. launch party June 9 hosted by Jillian’s in Albany.

The newly refurbished website design includes social media capabilities such as a live Twitter feed, Facebook connection and a community photo gallery featuring snapshots of fans from local events, bars and concerts.

With the 143rd annual meet underway at Saratoga Race Course, gotbeer.com is narrowing its focus to Saratoga Springs, the only place in the Capital District to be during the next six weeks of the 2011 racing season.

For the remainder of July and throughout early August, gotbeer.com will be running its “Name-Your-Own-Stakes,” competition. The winner

“We decided the site had a lot of room for opportunity, so we blew it up,” Carmine said. “We custom made it according to what we thought people would like and completely redesigned it to make it more up-to-date and more of a beer destination.”

Throughout July and early August, gotbeer.com will be running its "Name-Your-Own-Race Stakes," competition where applicants can submit their best idea for a race name, and if crowned, the winner will have a race during the summer’s meet named to their liking.

The winning race name will post later in the month on Monday, August 22 courtesy of NYRA, the mastermind behind the winning name will be granted access to the Winner’s Circle at the track for a photo-op with the race’s winning horse.

The champ and three guests will also gain access to The Curlin’ Café, where they will receive free food and drinks for the entire day.

For more on how to play visit www.gotbeer.com. The top five entries will be unveiled on August 4, so put on your creative thinking cap and submit your best race name soon Saratoga racing fans! The grand winner will be announced on August 11.

SKL

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