An eco-friendly children’s boutique called Zola Kids will open Wednesday at 380 Broadway.

Owner Nicole Wilkie, of Troy, was inspired to start using all-natural skin care products after they worked to clear up her two children’s eczema. Now, Wilkie has turned the concept into a business venture, lining up a variety of organic, recycled and fair-trade clothing and toys for the shop.

Some products are made of bamboo, wood or soy. Many are handmade in the United States.

“We are hoping to inspire many with becoming a little more green without sacrificing the designer look and styles,” Wilkie said. “My philosophy is ‘being light green is better than no green.’ ”

Products are geared toward newborns and children up to age 8. Wilkie said a local children’s clothier will supply handmade girls’ and dolls’ dresses, and added that she’s eager to work with other local vendors.

Wilkie is from a family of entrepreneurs, including parents who ran a hot sauce business for years in Colonie, and a sister, Melanie Dallas, of the Broadway pet boutique Sloppy Kisses.

The store location, 380 Broadway, was the former home of the Pink Paddock, which moved down the street earlier this winter. Since the arrival of Zola Kids, the space has been toned down in color and now has a whimsical, earthy feel.

In case you’re wondering, “Zola” is of Italian origin. It can be translated to mean “little piece of earth.”

Soon after opening, Wilkie plans to host Trash to Treasure classes to teach recycling basics to kids ages 2 to 6. A children’s Earth Day project and sale is scheduled for April 18. For more information, call the store at 583-2050, go search for Zola Kids on Facebook. (Web site linked to above is under construction.)