ALBANY>> Lang Media officially announced today that as of October 30, 2015 it has sold its advertising assets to Lamar Advertising. The sale included 129 locations in the Capital Region, Hudson Valley, Syracuse, Rochester, Springfield, Mass. and New York City.
Michael Lang started Lang Media 20 years ago in Niskayuna Prior to starting Lang Media, Lang was vice president and general manager at Whiteco Metrocom in Albany, for five years.
At its inception, Lang started with one billboard and managed the bus/shelter advertising for CDTA by winning the five year contract bid. He grew the business by 132 percent and won the renewal bid two times. During this time, Lang started developing billboards throughout New York. By 2005, he had 60 billboards and employed eight people. In 2008, Lang Media was one of the first companies to receive approval to display digital billboards in New York. With this approval, the company built its first digital billboard on I-90 in Albany. Within seven short years, Lang Media developed and erected five additional digital billboard locations. In addition to Rochester, Springfield, and Syracuse, Lang Media entered the New York City market with locations in Manhattan.
Lang Media was a generous supporter of other local businesses and nonprofit organizations throughout the years including the Ronald McDonald House, The American Heart Association, Senior Services of Albany and Toys for Tots among others.
By 2015, Lang Media became upstate New York’s largest privately owned billboard company. With the growth of the company primarily from real estate development, Lang decided to sell its billboard assets and focus his energy on other real estate opportunities. From starting in the basement of his home, working tirelessly and always conducting himself with integrity, he is the epitome of the American dream.