7.08.2015

OWL Flies with (Saratoga) Eagle: Start-up Tequila Brand, Distributor Sign Distribution and Promotion Agreement


Saratoga Springs - One With Life Tequila LLC and Saratoga Eagle Sales and Service, Inc. have agreed to collaborate on the promotion and distribution of the start-up tequila brand's initial product, launching this summer in Saratoga Springs and the surrounding region. The agreement puts in place a framework that will extensively market One With Life (OWL) Tequila and sell it in area restaurants, bars and retail outlets in Saratoga Eagle's regional distribution territory. The first public availability of the spirit will be a launch party at 6:00 pm on July 10th at Sperry's Restaurant, 30 1/2 Caroline St., Saratoga Springs.

Produced in the highlands of Jalisco, Mexico by the Tequilas Las Americas distillery, OWL tequila is 100 percent organic, farmed and distilled in a system that excludes synthetic fertilizers, pesticides, hormones, genetically modified organisms and artificial enhancements. It has a pure, mild, smooth and crisp taste that can be easily sipped alone with lime, mixed with a favorite beverage or included in a variety of cocktails.

Founded by Lisa Beth Elovich, a former prosecutor, boxing promoter, administrative law judge and life coach, One With Life Tequila LLC is a brand associated with a spiritual message aligned with Elovich’s personal philosophy about living a mindful and balanced life. “One With Life” means having peace and joy in the present moment. Enjoying OWL Tequila, in moderation, reminds us to celebrate life with family and friends and appreciate the here and now.

“I wanted to work with Saratoga Eagle’s new spirits division because they really believed in my tequila and they have an excellent staff with the highest integrity, " said Elovich. "President Jeff Vukelic’s message of drinking in moderation, is one that we both share. I have worked with Saratoga Eagle in the past as a boxing promoter and I always found them to be trustworthy, hard-working people. I believe my tequila is in good hands with them as distributor. “

In business since 1933, Saratoga Eagle Sales and Service today distributes to a territory including Albany, Essex, Franklin, Rensselaer, Saratoga, Schenectady, Warren and Washington counties. Through organic growth and excellence in the trade, Saratoga Eagle represents the most well-respected and best-selling brands in the market place. Its growing Wine and Spirits division promotes and distributes a number of brands, including OWL Tequila. Saratoga Eagle is a subsidiary of western New York-based Try-It Distributing Co. Inc.

"Saratoga Eagle is a family-owned business and we are very passionate about our people and our
culture,” said Jeff Vukelic, President of Saratoga Eagle Sales & Service. “We feel our company values are tightly aligned with Lisa’s and what her brand represents. One With Life Tequila is an excellent liquid with an excellent message. We are excited to help Lisa grow OWL Tequila."

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