Albany>> Jake Demmin, Market President of Townsquare Media Albany, issued an apology to the Capital Region community regarding the format switch from Top 40 based Pop Crush 105.7 to Christmas Music Santa 105.7 last Wednesday.

“It is highly embarrassing for me to come out, just days after trumpeting the launch of what we perceived to be a strongly desired musical niche in the market, and tell you that we screwed up. First, and I can’t stress this enough, never, ever, hire a consultant who posts a flyer on the corkboard of a supermarket, with those little tear-off phone number dealies at the bottom. And second, yes; we did undertake one of the largest music research projects ever. But you know, getting the data is one thing. Understanding it is another. All those numbers, well, they kind of blurred together after awhile. Any way, we revisited the research data and found that, as opposed to Christmas Music, there is an overwhelming need for an Adult Classic Hits station in Albany. A station that plays Hits form the 80’s, 90’s and More and balances it out with fun and compelling content between the songs and on the website. Please welcome Rewind 105.7 into your homes, offices and cars. And please accept my apology and promise that we will never do these big research projects again. Thank you.”

Rewind 105.7 will feature Feel Good songs from Prince, Depeche Mode, Talking Heads, Michael Jackson, Alanis Morissette, The Cure, Madonna, Def Leppard and more and can be found on the web at Rewind1057.com