Schenectady County Visitors Agency launches branding campaign for the county

 SCHENECTADY — On Friday, Feb. 27, Schenectady County Visitors Agency (SCVA) launched a bold new branding campaign designed to build pride for Schenectady County. The centerpiece of this campaign is a promotional video, Let Schenectady County Surprise You. The two-minute video, filmed and edited by Open Stage Media, highlights tourist destinations, restaurants and events in Schenectady County.

Businesses and historic sites featured in the video include: Aperitivo Bistro, Central Park, Empire State Aerosciences Museum (ESAM), Freedom Park, Jay Street, Mabee Farm Historic Site, miSci, Mexican Radio, Music Haven Concert Series, Plotter Kill Preserve, Proctors, Schenectady County SummerNight, State Street, The Stockade Historic District, Union College’s Nott Memorial building, and the soon-to-be Rivers Casino and Resort at Mohawk Harbor.

The premise of the video is to show viewers that there is more to Schenectady than meets the eye, and to attract prospective tourists. With the upcoming Rivers Casino, SCVA is expecting an increased amount of visitors. In addition, SCVA hopes the video will help brighten Schenectady’s reputation, with an eye towards an even brighter future.

“There’s a new sense of pride in Schenectady,” SCVA Account Executive Talia Cass says. “The county is experiencing a lot of redevelopment, and our video reflects that. We also want to show that there’s a growing market for tourism in Schenectady County.”

The Facebook post for Let Schenectady County Surprise You reached 59,200 people with 551 shares, 197 likes and 54 comments. The video opened a discussion of the city’s past; what Schenectady has become; and continuing change for the better.

Schenectady County Visitors Agency is the official tourism promotion department under the auspices of Proctors. For more information about Schenectady County, visit VisitSchenectady.com. To stay up-to-date on events and things to do in the area, like SCVA on Facebook (https://www.facebook.com/visitschenectady), or follow it on Twitter (@VisitSchdy).

To watch the video, click here:

http://youtu.be/yZ8NfgW615A