Visitors Agency launches branding
campaign for the county
SCHENECTADY — On Friday, Feb. 27,
Schenectady County Visitors Agency (SCVA) launched a bold new branding campaign
designed to build pride for Schenectady County. The centerpiece of this
campaign is a promotional video, Let Schenectady
County Surprise You. The two-minute video, filmed and edited by Open Stage
Media, highlights tourist destinations, restaurants and events in Schenectady
Businesses and historic sites featured in the video include:
Aperitivo Bistro, Central Park, Empire State Aerosciences Museum (ESAM), Freedom
Park, Jay Street, Mabee Farm Historic Site, miSci, Mexican Radio, Music Haven
Concert Series, Plotter Kill Preserve, Proctors, Schenectady County SummerNight,
State Street, The Stockade Historic District, Union College’s Nott Memorial
building, and the soon-to-be Rivers Casino and Resort at Mohawk Harbor.
The premise of the video is to show viewers that there is
more to Schenectady than meets the eye, and to attract prospective tourists. With
the upcoming Rivers Casino, SCVA is expecting an increased amount of visitors.
In addition, SCVA hopes the video will help brighten Schenectady’s reputation,
with an eye towards an even brighter future.
“There’s a new sense of pride in Schenectady,” SCVA Account
Executive Talia Cass says. “The county is experiencing a lot of redevelopment,
and our video reflects that. We also want to show that there’s a growing market
for tourism in Schenectady County.”
The Facebook post for Let
Schenectady County Surprise You reached 59,200 people with 551 shares, 197
likes and 54 comments. The video opened a discussion of the city’s past; what
Schenectady has become; and continuing change for the better.
Schenectady County Visitors Agency is the official tourism
promotion department under the auspices of Proctors. For more information about
Schenectady County, visit VisitSchenectady.com
. To stay up-to-date on events
and things to do in the area, like SCVA on Facebook (https://www.facebook.com/visitschenectady
or follow it on Twitter (@VisitSchdy).
To watch the video, click here: