ULTA Beauty is celebrating the opening of its newest location and its first in the Capital Region at Wilton Mall.
The shop has an array of events planned for the grand opening weekend which kicks off at 10 a.m. Friday.
The chain specializes in both high-end and drugstore beauty brands as well as its own line of products. This location also features a full-service beauty salon,
On Friday, Saturday and Sunday, the first 100 guests will receive a gift certificate ranging in value from $5 to $100 and an additional gift certificate for a free service at the salon.
Free makeovers and consultations will also be available all weekend by the makeup and skin experts at the salon. One customer will also have a chance to win a "Pamper Me Pink" box filled with ULTA products.
“ULTA is all things beauty, all in one place,” said Kelly Smith, who manages all Grand Openings for ULTA Beauty.  “We are truly a beauty destination for Saratoga Springs, and our ULTA beauty experts are ready to help with all of your beauty needs, from the basics to the perfect shade of lipstick to the newest hair tool.”

Doors open at 10 a.m Friday for the grand opening and at 11 a.m. Saturday and Sunday.