4.26.2010

Ed Lewi Associates names new veep

Steve again. Another item for you, regarding Ed Lewi Associates' naming of a new VP. The firm handles media relations for events at Saratoga Race Course and plenty of other Spa City and Saratoga County organizations.

The Clifton Park-based firm made news recently when Mark Bardack purchased the business from founder Ed Lewi and his wife and business partner, Maureen Lewi.

This item will appear in print in an upcoming compilation of business briefs:

— — — — —

Ed Lewi Associates announces new vice president

CLIFTON PARK — Ed Lewi Associates announced that Lisa Audi has been named vice president of the full-service marketing and public relations firm after serving as its director of marketing for the past six years.

Audi succeeds Mark Bardack, who recently became president after purchasing the firm from its founder, Ed Lewi, and his longtime business and marriage partner, Maureen Lewi.

In her new role, Audi will assist in client recruitment and development, personnel management and in the adoption of new communications technology and strategy, including social media. She will also maintain direct oversight of the firm’s advertising and promotions departments.

“Lisa is an invaluable asset who possesses superior knowledge of the advertising and marketing fields, and is a seasoned management professional,” Bardack said. “Lisa will be a core contributor to the growth of our firm as we continue to meet the communications needs and challenges of our clients, evolve with new and emerging technology, and mirror the expansion that we anticipate throughout the Capital Region.”

For the past six years, Audi has helped build and execute marketing plans for Saratoga Race Course, Northeastern Fine Jewelry and numerous other agency clients. She has also managed many of the region’s high-profile special events, including the annual Open House at Saratoga Race Course, the Sports Foundation’s Scholar Athlete awards dinner, and functions to benefit the Thoroughbred Retirement Foundation.

Prior to joining Ed Lewi Associates, Audi served as general manager of a pair of SMG properties: the First Arena in Elmira and the New Haven Coliseum in New Haven, Conn. She was director of marketing for eight years for the Pepsi Arena – now the Times Union Center — in Albany.

Audi is a member of the board of directors of the Sports Foundation of the Capital Region and also serves as a contributing member to Circle of Life, a summer camp for children with diabetes.

Audi is a graduate of LeMoyne College in Syracuse where she earned a Bachelor of Arts degree in political science. She lives in Colonie.

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