10.05.2009

From bus rides to blogger "buzz"

ABOVE: That's Adam on the left and Justin on the right. Photo by Mark Andrew, provided.

DreamBig Media Group, a new online video production company, is the brainchild of two local 20-somethings, Justin Cerone and Adam Morrell. The duo bonded at SUNY Plattsburgh and returned to Saratoga after graduating last December. The idea to form their own company was sparked earlier this year, when they won a Capital District Transportation Authority contest to create a video promoting the benefits of riding the bus.

Now, the entrepreneurs balance part-time jobs at News Channel 13 with hours spent shooting and editing video for local businesses that are in need of an innovative solution to advertising in a tough economy.

Using a Canon XH A1, DreamBig Media will produce an HD-quality promotional video — anywhere from 15 seconds to 4 minutes or more, depending on the client’s needs — and provide a DVD copy and/or data file. The cost varies per project. The video is posted on the company’s Vimeo channel (a sleeker, more sophisticated version of YouTube) and can be embedded on the client’s Web site, blog, Facebook account, etc. By using online video embedding, a client can watch their business’s promo and the subsequent buzz “spread like wildfire” over the Internet, Cerone and Morrell said.

DreamBig will also refer clients toward a local marketing company for further help distributing the video.

“TV is totally changing and the Internet is going to go hand-in-hand with it,” Cerone said. “We’re being innovative to go in the direction of the future.”

DreamBig’s services are less expensive and more effective than a 15- or 30-second TV spot, the duo says, because Internet videos aren’t limited to a set running time or number of plays.

“They don’t have a budget for a 30-second TV ad, so they do this,” Morrell said of recent clients, such as Green Conscience in Saratoga Springs, Aloha Energy in Ballston Spa and Beantown Toys in Albany.

A project with Auto/Mate Dealership Systems in Clifton Park is currently under way.

On the side, Morrell and Cerone are producing an original documentary about life on local farms, called “Farmony.” Singer/songwriter Sarah Pedinotti, with Railbird, is slated to produce the original score for the film.

Check out DreamBig Media Group’s recent work at vimeo.com/dreambigmg. For more information about the company, go to http://www.dreambigmg.com.

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