6.25.2009

SCCC to offer marketing seminar

The Saratoga County Chamber of Commerce is offering a marketing seminar entitled “Online Newsletters: Save Money and Track Your Marketing Dollars” on Tuesday, June 30. The course will be taught by Beth Moeller, President, Interactive Media Consulting, LLC.

One sure way to save money in today's economy is to move as many print publications online as possible. The immediate cost savings are evident. The long term benefits can be priceless. By moving publications online it is possible to track how many people open the emails and also what piques their interest. This creates the ability to tailor news to groups of recipients, making the most of precious marketing dollars. In addition to having better metrics for evaluating marketing dollars this practice is less wasteful for the environment.

The seminar is open to Chamber members; the cost is $25 per person. It will be held at the Saratoga County Chamber Office, 28 Clinton St., Saratoga Springs from 8 to 10 a.m.

For more information about the seminar or other Chamber events, or to make a reservation, visit the Chamber’s website at www.saratoga.org or call 584-3255.

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