Saratoga Springs Downtown Business Association partners with NYRA’s Saratoga Race Course

SARATOGA SPRINGS>> The Downtown Business Association board announced this week its new partnership with NYRA through Ed Lewi Associates.

DBA member businesses can now participate in NYRA’s Saratoga Season Perks Program. A new program to add value to NYRA’s Saratoga Season Passes, which NYRA sells over 10,000 of a year.

The Perks Program will allow pass holders to receive a 10% discount from participating DBA members. In return the participating DBA business will receive a featured spot on NYRA’s website’s season pass page, including a link to the business’ website. The participating member businesses will also receive a Pass Perks decal to place in their window to showcase their support of the added value program.

The Perk Program will run from June 1, 2016 through March 1, 2017. Season Passes can be purchased online or at local Stewart’s shop beginning the end of May. The pass holder must have their season pass in hand to receive the discount. The season passes have the pass holder’s photo on them so they cannot be transferred.

DBA members who would like to participate in the Perks Program will need to commit by no later than March 31, 2016. That way NYRA can start advertising this new program to their buyers and will have time to add participating DBA members to the website. The Perk’s Program also includes discounts on Siena Basketball tickets and discounted rates at some local ski resorts. To become a participating business in the Perks Program please contact Tonya Pellegrini Lawrence at tonya@saratogadowntown.com.

NYRA will also now carry the DBA maps at all of its “May I Help You” Booths around the track and the box office where season passes are picked up. This will encourage people to head downtown after their day at the races, before post time, and on Tuesdays when the track is closed. NYRA will also sell the new 2016 DBA Local Living Guide Coupon Books at their Saratoga Styles Stores around the track. With over $3,000 in savings at local businesses these books will encourage track goers to visit new places whether or not they have a season pass.


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