11.18.2014

Fingerpaint Acquires Atizone PR firm, expanding footprint to West Coast


SARATOGA SPRINGS>>  Fingerpaint, a strategic marketing agency headquartered in Saratoga Springs, today announced the acquisition of Phoenix-based Olson Communications, a 13-year-old firm known for its work in the film, entertainment, real estate and hospitality industries. The acquisition will add public relations, content marketing and promotions to Fingerpaint’s scope of services, while also expanding its footprint to the Southwest. Terms of the deal were not disclosed.

“Two questions continue to come up in conversations with clients: When are we adding public relations, and when are we opening an office in the West?” said Ed Mitzen, Fingerpaint founder. “Acquiring Olson Communications answers both. They have a highly regarded reputation for leading companies in their space and can apply their know-how across all industries. We’re thrilled to have them join the Fingerpaint family.”

Olson’s team will offer additional strategic advantages for all Fingerpaint clients. Its Scottsdale office will be rebranded as Fingerpaint and will operate with all capabilities offered by the firm.

“Joining forces with Fingerpaint gives us more resources and a bigger reach for our clients,” said Michelle Olson, president of Olson Communications. “The team is excited to work on client initiatives that span the globe and provide clients one stop for a truly integrated approach to their marketing efforts. It is an exciting next step for me and my entire group.”

About Fingerpaint
Fingerpaint is a strategic and creative marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, NY and with offices in New York City and Albany, NY, and Wayne, PA, the firm specializes in strategic planning, brand development, print and broadcast, direct marketing, social media, digital marketing, web development, SEO/SEM, mobile, analytics and video and audio production. fingerpaintmarketing.com

About Olson Communications
Olson Communications, Inc. is a public relations and content marketing firm based in Scottsdale, Ariz. Founded in 2002, the firm specializes in serving film and entertainment, hospitality and tourism, real estate, healthcare and sustainability industries. Some of its clients include Walt Disney Studios, Universal Pictures, Connections Academy Online Public Schools, Central Arizona Project, Sundt Construction and FireSky Resort & Spa.

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